Salman and
success have become synonymous over the past couple of years. His ‘Ek tha tiger’
has raked in more than 137 crores in the past 7 days.
Not only in
India, the movie has done wonders overseas too. In New Zealand it has become
the highest earning Indian movie of all time. Trade analyst Taran Adarsh, who
keeps people aware of all the details through Bollywood Hungama, had tweeted,
"#EkThaTiger is @BeingSalmanKhan’s biggest hit in New Zealand. Biz at par
with #3Idiots, #MNIK and #Housefull2 there."
The movie has
done well in UK too. About which Taran had tweeted, “#EkThaTiger *UK* Wed £
71,790 [25 screens yet to report]. Total: £ 888,650 [Rs 7.79 cr]. Racing
towards £ 1 million mark!”
Earning in
Australia too were not bad, "#EkThaTiger *Australia* Wed A$ 15,227. Total:
A$ 494,248 [Rs 2.87 cr]. Ranks amongst the biggest grosser in Australia."
YRF is already
thinking of making a sequel to the movie and have also registered names like
‘Ek Hai Tiger’ and ‘Ek Rahega Tiger’ for the proposed sequel.
With this
collection it is likely to overtake Salman’s earlier 100 crores club movies
‘Dabangg’ and ‘Bodyguard’. Salmania is perhaps the success mantra for his
movies. As all his movies are released during Eid, his fans feel they are more
connected to him from the heart than mind.
After Eid, Taran
had tweeted , “Although the holy month of Ramzan kept a chunk of the
movie-going audience away from theatres, yet, the opening weekend business of
the film is far superior than Bodyguard [except U.K.], which is the biggest
opener of Salman Khan in the international arena.”
Salman’s earlier
movies ‘Bodyguard’s earnings have been 148 crores and ‘Dabangg’s 147 crores. It
is most likely to overtake their earnings. If it can earn more than Amir’s ‘3
Idiots’, which had grossed 300 crores, is yet to be seen. Trade analysts are
expecting it to earn more than 200 crores in India alone.
In ‘Ek tha Tiger’
Salman has cut down on the crass jokes and made up for it with his acting
abilities. But some, including the critics have felt that the film lacks in a
credible story. It seems though, for mass entertainers, story is not so
important. With proper distribution, aggressive promotion (to create mass
hysteria) and satellite rights, movies are becoming hits well before they are
released. By the time public knows they have been ‘fooled’, the film has
already raked in the mullah.
