Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.
These type of links are useful for three reasons:
- They allow users to navigate a website.
- They help establish information hierarchy for the given website.
- They help spread link juice (ranking power) around websites.
Internal Links are most useful for establishing site architecture and spreading link juice (URLs are also essential). For this reason, this section is about building an SEO friendly site architecture with internal links.
