What is a Meta Description?
Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.
The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.
<meta name"description" content="Here is a description of the applicable page"> Meta Description
Meta Descriptions, which are HTML attributes that provide concise explanations of the contents of web pages, are commonly used by search engines on search result pages to display preview snippets for a given page.
Code Sample<head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head>
Optimal Length for Search Engines
Roughly 155 Characters
